Empowering Every Woman to be Beautiful

Busy, Busy, Busy




The life of a freelancer...never a dull moment. I'm either running around like a crazy woman networking and marketing. Or I'm running around crazy on assignments.

I'm very happy to say lately, I've been working A LOT. That surprises me considering market conditions, but it's all good.

Today I did makeup on a video shoot for a grocery store chain. Later this evening, I am putting on a Makeup Theory Workshop - soon to get to a snazzy new name inspired by Pitch! Press, THE most fabulous PR firm in Los Angeles - thanks for the help, Pam.

I'm excited to present the workshop tonight. This one is hosted by a local client who is covering the cost of everything - she opted not to sell tickets. She's invited 23 of her closest friends for what she's dubbed, "Makeup & Margaritas". Cute.

A few days ago, the two of us hit the mall to buy beauty products galore for goody bags. And today, I'm so psyched about this, a box arrived from a natural cosmetic maker! I love UPS deliveries.

The box contained these adorable pink and green gift bags filled with samples Fusion of Color Cosmetics - eye shadows, blushes, bronzers, etc. I can just imagine the squeals of delight I'll hear tonight.

And, as if the free makeup isn't enough, Kathy from Fusion of Color, included a 10% coupon off the first order.

This workshop will be the first of many where I will promote healthy indie lines of makeup. (If you have a truly healthy line you'd like presented in my goody bags, contact me.) I love helping women-owned businesses succeed. And I'm passionate about getting "green" cosmetics into my clients' hands.

Okay, I have to go shampoo and blow dry my brushes.

Makeup Theory Workshops blog is getting a new look. While our people work behind the scenes, some things may look a bit odd or links may not work properly. It'll all work out in the end. *smile*

Own the Color










My car is covered over with three inches of ice. And although I have to brave the weather at some point today to grocery shop, I’m stalling – flipping through the pages of an outdated Vogue.

Have you ever noticed how fashion and beauty magazines give beauty advice like it’s a universal law? “Every woman in the know this season will be strutting a purple smoky eye – as day wear.”

I often run into the aftermath of this in my workshops. An irate woman in the back will raise her hand and tell me that Lucky said everyone should be wearing pink lipstick this season. Why am I talking about plums?

This is when I point out the importance of buying products that look good on you – no matter what the magazines are pushing for the season. They have advertisers to keep happy. Of course, there’s nothing wrong with staying current.

The important thing to remember when trying out a new, “must have” product is to trust your gut. It doesn’t matter how trendy the color is if it doesn’t look good on you. You have to “own the color.”

What do I mean? Look at these two pictures of Twila (friend who I bribed to do this). In the first, her lipstick is really bright. It’s not atrocious (we could have found something even brighter), but the lipstick takes over the shot.

It has a personality all its own. If you met Twila at an event, you’d probably only notice her lips. Which is a shame. She’s a really interesting person.

I’ve seen this look duplicated with blush, eye shadows, etc. It’s distracting. Especially in a business setting.

Now, look at the second shot. The color isn’t exactly exciting (I wasn’t going for edgy here), but it’s pretty. More importantly, you are aware of all of Twila’s face, not just her lips. She owns the color.


That’s it for now. I’ve got to go de-ice my car.




This is actually my neighbor's car. Should I help her de-ice, too? It would be neighborly of me.

Multi-ethnic Beauty













A few days ago I did makeup and wardrobe styling for a national Frigidaire ad. The model in the ad is biracial – she’s Indian and German.

I had to hand blend a rich brown foundation that would pick up her red undertones. As I applied her eye colors, I asked her about India. Was she born there or here in the states? Does she still have family there?

“People often think I’m Hispanic,” she said, surprised that I’d asked questions about India.

Strange. I knew the moment I saw her that she had Indian in her DNA. I didn’t think Hispanic at all.

About 70% of the time I can look at someone and guess their ethnic makeup. Seriously. It’s a gift. Well, actually, it’s a skill honed from years and years of working on thousands of faces. Especially in New York. There are some very eclectic, gorgeous blends of people in the Big Apple.

My friend, Macey, in the pictures above, is tri-racial. I knew that the first time we met. She’d hired me to do makeup and prop styling for a Wachovia Bank ad. It was a miserable, cold, rainy day and we had pounds of stuff to drag out of a van into the shoot location.

Once inside the building, we had to rearrange furniture because we were shooting in an office that didn’t lend itself to shoots. Anyway, during all of this I was trying not to stare at Macey.

I do this all of the time. I sit in restaurants and watch people coming and going. All the while, I’m wondering, “Is she Korean/French or maybe Malaysian and something.” At times I’ve been so overwhelmed with curiosity that I’ve wanted to go up to someone and ask them.

But I don’t. I realize some people are offended by the question. As a makeup artist, I’m simply intrigued by skin tones, eye colors, lip shapes. I want to know what creative partnering made this particular look. I honestly don’t mean any harm by it.

When I visited the Philippines as a short term missionary, women (and a few men) stopped me on the streets to ask where I was from. They also wanted to know what was up with my hair (I had dread locs), and could they touch it?!

But, I didn’t mind at all. I understand their curiosity. I got similar reactions when I was on a job in Iceland with Elle Magazine. Commuters stopped their cars to gawk at me as I walked down the main avenue in Reykjavik.

Anyway, back to Macey. I stalked her. I did. She’ll tell you. I made her become my friend. Part of it was my overwhelming curiosity about her ethnicity.

Finally, one day after we’d become solid friends, I asked her. “What’s your background – I mean culturally?”

She smiled. She’s so used to people asking her that.

“I’m Cuban, German and Chinese.”

Wow, I would never have gotten that one. Several times I thought she was Latina – because of her warm undertones, maybe. But then I definitely saw Asian in there because of her hair and her eyes. But, both of those seemed to give way to something else I couldn’t put my finger on.

After our conversation I was desperate to do her makeup. When I see someone who has various cultures in one face, I have to play with it. I begged her to let me do her makeup.

Macey’s sweet and a little bit shy. She doesn’t wear much makeup and she’s uncomfortable being the center of attention. But she finally agreed to let me do her makeup AND take pictures of her.

This was the outcome.

Are you bi/tri-racial? Are you offended when people are curious about your ethnicity?

What has been your experience in buying foundation to match your skin tone?

The Early Days




When I first started out as a makeup artist, I worked with a team of freelance artists from Bobbi Brown. I call it my “sweat shop” experience. We traveled the East Coast, working ten hour days with a half hour “complimentary” lunch (cucumber and alfalfa sandwiches on very small squares of wheat bread).

BB was just hitting the market and women were crazed for it. Lines that snaked from the counter to the stores’ exits were common.

I’d easily advise 40 – 50 women a day on lip and cheek colors; later, dragging myself out of Nordstrom or Bloomingdale’s so tired I could hardly feel my legs. Repeat the next day.

Most events I worked were manned by the company’s National Makeup Artist – a position created right under the title GOD in beauty retail. This person isn’t necessarily a better artist than the rest of the team; he (it’s always a he) is a better marketing tool.

The National at the time was...challenging. No, that’s way too kind. He was hateful. Think army sergeant who makes you do 5,000 push-ups for sneezing. Now you’re getting a picture of the National. After work, I and the other artists gathered at local cafes or bars to construct tiny brown voodoo dolls in his likeness.

To avoid his ridicule, I learned to “beat a face” and sell $300 worth of makeup in fifteen minutes.

But there were good moments during my retail days. The other artists were awesome. I became friends with girls and guys who did spontaneous, crazy things. Like “Jackie”, who suddenly decided to get breast implants. She came to work with noticeably bigger boobs, prompting immediate comments from the rest of us. The gay guys, in particular, were fascinated. One asked to see them. Jackie took him in the stock room and lifted her shirt.

He reported that they looked incredibly real. They must have because her appeal to male customers skyrocketed, as did her sales. We all wanted fake boobs. But the idea of holding up a set of Ds with nothing in my tummy but cucumber sandwiches seemed daunting. I skipped the implants.

I went on from that job to Face Stockholm – a crazy, wonderful, glitter and fake eyelash brand. It was my anti-Brown experience. There wasn’t a neutral hue in the entire store. But there was a steady stream of super models and celebs – Helena Boham Carter shopped there (she’s really tiny), as did LaToya Jackson (she’s really odd).

I worked at Face for a year before signing with my agent and moving into the Big Leagues, where to my surprise, applying glitter and fake lashes, along with “beating a face” in fifteen minutes turned out to be great skills during Fashion Week. And everyone commented on how svelte I was. It was all those cucumber and alfalfa sandwiches.

Any retail makeup artists out there? Let’s hear your stories. Retail beauty customers, hug a makeup artist today.

*I have no idea who the person is in the shot above, but I thought it'd be a fun addition to a post about makeup and fake boobs.

Organic Beauty Magazine




This past weekend the pipes in my house froze. I was completely waterless. Not to mention smelly and evil. I called a plumber. He didn’t arrive for 18 hours. When he finally showed up, he couldn’t get the water back on.

And I owed him $200.

To keep myself from strangling someone – anyone would do, really – I jumped in my car and drove (through the snow) to Barnes & Noble. Few things calm my frazzled nerves like a trip to B&N. Okay, Sephora is another option. But B&N is a closer drive.

After snagging a parking spot near the door, I headed for the café and a big steamy mug of mint tea. En route, I picked up my usual stack of glossies: Metropolitan Home, Marie Claire, Real Simple and Vogue.

As I turned the corner to claim a seat by the window, I saw it.
Organic Beauty Magazine.

Oh, I felt faint. Could it be? In a down economy when big money mags are closing their doors, leaving teary-eyed editors on the sidewalks, this beautiful new GREEN magazine is hitting the market?

The cover said it loud and clear – Premiere issue. Wow. I snatched it up and headed for a comfy chair.

The first article I read, "Get Your Green Makeover" , was just what I’ve been looking for – a guide to REAL natural makeup, not the commercially hyped “mineral” lines that contain the same old chemicals with a few minerals thrown in for good marketing.

Next I read, “How to Shop Smart for Organic and Natural Beauty”, an article that explained the labeling on health store brands (What does “natural” really mean?). I read the issue from cover to cover. Every feature and filler was insightful and well written.

I’ve been desperate to switch out all of my department store beauty products for natural/organic Indie brands. But the research involved was always what stopped me. How would I find the good products? Would my clients get good customer service ordering makeup online? Would I find vibrant, fashionable colors in natural lines?

Well, according to Organic Beauty Magazine, there are a lot of quality choices out there and more are popping up every day. I'm so excited.

Do you have a favorite natural or organic beauty product? Please tell me what it is and where you buy it. I may be able to use it for my work. Thanks.

The Psychology of Makeup




When I was in high school, I dabbled in modeling – a few Essence magazine shots, some cheesy wig catalogs and a few commercial ads. But at 5’6, I wasn’t destined to be the next super anything. However, it was still very exciting (to me, at least).

One day right after English class, I asked a friend to look at a magazine shot I’d done. My English teacher stopped to peer over our shoulders. “What’s this?” she asked.

Proud of the work I’d done, I answered, “I model sometimes for magazines and stuff.”

The English teacher lifted one eyebrow and said, “Really? That surprises me. Most whites don’t find black features attractive.”

Then she sashayed off, leaving me and the other girl (also an African American) standing in the doorway, shocked.

I was 15. And I was attending a private, all-girl’s Catholic school. I’d been taught to be respectful to adults. Although I didn’t speak up at the time, the comment stayed with me for the remainder of my high school years causing a mixture of shame and anger.

I started wearing a full face of makeup shortly afterward – perhaps in an effort to cover up my “unattractive features.”

In my many years as a makeup artist, I’ve encountered more women than I can count, who have a point in their history where someone said something equally destructive (if not as blatantly racist) as the comment by my English teacher.

“You see the problem is my eyes…” said a beautiful Japanese woman who was hiring me to do her bridal makeup. “You have to fix them so they look bigger, so I look like I have a fold.” She pointed to my eyes, “Like yours.”

Then she demonstrated a bizarre makeup “technique” she did with a navy blue eye shadow that supposedly mimicked an eye fold.

“There’s nothing wrong with your eyes,” I said. “Your eyes are gorgeous, as a matter of fact.”

She threw her shiny black hair away from her face. “But I don’t have a fold.”

This “fold” conversation went on for about 15 minutes until she finally allowed me to do her makeup in a way that accentuated her eye shape instead of trying to change it.

Someone had told her that Western features were prettier. She’d spent 10 years using makeup to “fix” something that wasn’t broken.

A client who came to me for a one-on-one consultation clutched a tiny makeup bag. She dumped it's contents on the table in front of me. “Nothing looks good on me. I’m too pale.”

She had smooth ivory skin, dark brown hair and a pair of beautiful blue eyes.
I looked through her products. Some were too deeply pigmented, others just needed to be applied with a softer hand. She didn't even need foundation.

I recommended lip glosses instead of the dark, matte lipsticks she’d been using. I showed her which features to accentuate. When she held the mirror to her face she didn't say anything. I thought, Oh. She doesn’t like it.

When she finally spoke, she had tears in her eyes. “I didn’t know I could look this pretty.” She glanced up at me. “I have to get home and show my husband.”

She tossed my payment on the table and flew out the door. She didn’t have to tell me her story. I knew someone had made her feel unattractive. And she had been trying to use cosmetics to make it right.

The reason my makeup style is soft and subtle is because I honestly believe the role of cosmetics is to enhance a woman’s natural assets. I never align myself with the idea that makeup is meant to cover up what’s wrong. I hate to hear people say, “You’re pretty. You don’t need makeup.”

The implication is that makeup is for ugly women. Everyone looks better with a tiny bit of makeup if it’s done correctly.

But most times the issue isn’t the makeup. It’s the psychology behind it.

I'd love to hear from y'all some times. I know you're reading, but share your thoughts.

The Red Lip




What lip color creates more glamor, drama and style than red? It's bold and sexy; and it's wearer is sure to make an entrance.

Deep, luscious red lips are the perfect accessory to the little black dress. Or the little white tee.

But no other lip color seems to cause women more angst. "I can't wear reds," I hear from my clients. "My skin is too _________________." Fill in the blank with anything from pale to olive to dark.

And I always give the same answer. "You've not found your perfect red...yet."

The quest for the perfect red seems like a perpetual journey. And some women give up after only a few swipes. Somewhere along the line, someone told them to try a blue red and an orange red. If neither worked, then it was hopeless.

Ah, but there's more to the equation than that. It's true that some reds are cool (blue), while others are warm (orange), but what about texture and density? These will change the look of a color as much as the undertones.

For instance, a lip stain like Nars Indian Red, is going to have a high gloss but a sheer application. Because it isn't dense with color, it will not be as intense as Folie De Grenat 525 by Guerlain.

Both products are beautiful, but each has its own "attitude". The woman who chooses the Nars color would probably be uncomfortable in the Guerlain product. Not because of orange or blue undertones, but because one product is a sheer red while the other is a heavily pigmented red.

Red Stockings, by Dior, gives a high definition gloss, deep red color PLUS shimmer. The reflective specks in this will create a mood that's very different from Liptini's Lip Liqueur Lip & Cheek Stain, which colors the lips a cherry red once it dries and bonds with the lips. No high gloss here, ladies.

But they're both great options, depending on the woman and the occasion.

So roll up your sleeves and head to the mall. There's a red out there with your name on it.

Do you have a red lip color that is your perfect match? I'd love to hear about it. Leave a comment so others can learn of your good fortune and maybe find their perfect color, too.

Model: Angelique with Barbizon Harrisburg. She's wearing Burnt Red Matte Gloss by Monave.

Makeup for teens








Kinsey, pictured here, is an up and coming model. She’ll be blasting into New York this summer to compete at IMTA where she'll meet with agents from around the world.

Preparation for Kinsey’s competition begins more than a year in advance. Here is one of the shots we did together for her portfolio.

Thousands of young girls like Kinsey compete at IMTA for contracts with top modeling agents such as Next, Ford and IMG. Major Hollywood casting agents are also there looking for the next Halle Berry or Eva Longoria (both discovered at an IMTA competition!)

Every year several aspiring models contract me to go to IMTA as their personal makeup artist. It’s a fast-paced, crazy, fun event that requires 4 AM makeup calls (four days straight!) and endless amounts of energy. I love it.

Part of my job is to make sure the girls I’m working with stand out from the crowd – in a good way.

Modeling agents want to see a girl’s face – not a mask of makeup. This is where a lot of DIY techniques work against the girls. They want to look like they’ve just stepped away from an avant garde photo shoot when agents want to see fresh-faced and young.

For Kinsey’s makeup, I went as soft as possible, while highlighted her beautiful features. Quite obviously, her skin is flawless. I used the lightest application of a powder foundation all over, mainly to keep away shine. Most teens can skip foundation and even sometimes concealer.

But to make her eyes glow as beautiful as her skin, I added a light shimmer powder where I’d normally use concealer. To bring out the chocolate brown in Kinsey’s eyes, I used a purple/brown eye shadow and finished it off with a coat of black mascara.

Her lips are accented with a shimmer lip veil – a product that feels as light as lip gloss, but wears like a lipstick. Try Face Stockholm’s Precious – it’s beautiful.

Good luck in NY, Kinsey!

Do you want to compete at IMTA, but you're not sure how to get in? Email me with your questions. I'd be glad to help.

Photography by Jonathan Roth

Shopping Services




Have you ever wished you had someone with you at the makeup counters who could recommend the best colors, textures and brands? Someone who’d tell you the truth about that trendy new “must have” lipstick?

That’s exactly who I am for many of my clients.

Here, Macey and I went to one of my favorite makeup boutiques, Bellissima, in Camp Hill, PA for a morning of “beauty therapy”. This intimate little boutique has wonderful brands like 3 Custom Color and Two Faced, which can’t be found anywhere else in the area.

Macey wasn’t familiar with the 3 Custom Color line. But when I explained that their claim to fame is recreating discontinued colors from other lines, she was thrilled. What woman hasn’t had a favorite lipstick discontinued? With 3 Custom Color, your favorite hue can live forever.

In our one-hour session, we played with sparkly eye liner (not recommended for most women over 16 unless it’s for a festive occasion), super shiny lip gloss and crazy, bright eye shades (in small doses). I’ll show Macey’s “after” look in a future post.

Makeup shopping is offered as a stand alone service for customers who are confident about their makeup application, but would like to explore a new seasonal look or special occasion makeup. It can also be included with beauty packages.

Note: Macey and I did not plan our outfits to match. We both happen have good taste.